Samsung Electronics officially announced the grand opening of its largest Business Experience Studio (BES) in Southeast Asia and Oceania (SEAO). The new flagship is strategically located in Thailand, underscoring Samsung’s commitment to empowering enterprises with cutting-edge digital solutions.
Spanning over 898 sqm, the Thailand Business Experience Studio sets a new benchmark as the most comprehensive B2B showroom in the region. It’s designed to showcase how Samsung’s ecosystem of hardware, software, and partner solutions can accelerate digital transformation and drive sustainable growth for businesses across various industries, from Smart Office and Smart Retail to Smart Education and Hospitality.
“The opening of the BES is an important step in strengthening our B2B leadership in the Southeast Asian market,” said Seyoon Kim, President of Thai Samsung Electronics. “We will continue to aggressively target this market by providing industry-specific AI solutions built on Samsung’s innovative technologies.”
The Thailand Business Experience Studio is structured around multiple interactive zones, each showcasing real-world applications of Samsung’s technology across business verticals:
- Command and Control Centers: Enable centralized or multi-site monitoring and management through an integrated LED dashboard powered by SmartThings Pro.
- Hospitality: Enable real-time content updates across displays and kiosks with VXT solution, while Galaxy AI provides seamless AI-powered translation for enhanced guest communication. SmartThings QR allows guests to conveniently control in-room devices using their Galaxy smartphones, delivering a personalized and connected hotel experience.
- Office: Enable seamless two-way interactive content sharing between Flip Pro and Galaxy Tab for an optimized meeting experience, complemented by the Aqara Smart Cube for instant and efficient meeting environment setup.
- Residential Solutions: Seamlessly control and personalize all connected devices with SmartThings, offering a convenient and smart home experience.
- Retails: Instantly update promotional content across displays using VXT solution, monitor and manage operations across multiple sites with a unified dashboard displayed on kiosks, digital displays, and E-Paper signage
- Smart classrooms: Streamline class operations and device control using Galaxy Tab integrated with SmartThings for a smarter, more efficient learning environment.
- System Air conditioner: Deliver a wide range of indoor and outdoor units, designed as professional system air conditioning solutions with advanced AI Active and control capabilities.
For the Thailand Business Experience Studio, this state-of-the-art showcase is specially designed to deliver future-ready innovation experiences to enterprise customers and visitors, featuring Samsung’s wide range of products and solutions. The studio is located on the 3rd Floor, KINGSQUARE Community Mall. The Studio operates 9:00am-17:00pm during Monday-Friday except Public Holiday by Invitation through Samsung B2B Sales Team. For more information, The Studio can be reached +66 657300226
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