True Digital Group has announced a strategic partnership with three global technology leaders—China Mobile International (CMI), T3 Technology, and Tuya Smart—to elevate its TrueX platform. This collaboration aims to create a more comprehensive smart living ecosystem and is set to integrate 3 million existing Tuya users in Thailand, providing them with enhanced services and benefits.
This landmark alliance is designed to meet growing consumer demands for intelligent living, offering advanced solutions in security, convenience, health, and connectivity. By leveraging the unique strengths of each partner, True Digital Group solidifies TrueX as a leading all-in-one platform for smart home and digital life management.
Synergizing Strengths for an Enhanced User Experience
Each partner brings a unique capability to the collaboration:
- China Mobile International (CMI) contributes its extensive expertise from the Chinese market, where it serves over 260 million households. CMI will introduce new, AI-enhanced devices and experiences to TrueX users in Thailand.
- T3 Technology acts as the AIoT platform integrator, ensuring seamless interoperability between devices and services from all partners on the TrueX platform.
- Tuya Smart will serve as the core platform engine, enabling its vast range of smart products to work seamlessly with TrueX. This integration will provide Tuya’s existing Thai user base with convenient access to a wide array of smart home features and exclusive digital living solutions through a single app.
Ekaraj Panjavinin, Chief Digital Officer of True Corporation, said, “We are seeing significant shifts in lifestyles and consumer behaviors that create new demands and expectations for modern living. With this landmark partnership, TrueX is empowered by world-class expertise, technology, and integration to set a new standard for smarter living – with a platform that enables more connected, convenient, and secure lives in every home.”
Julie Ning, Country Head of China Mobile International (Thailand), stated: “True is our close partner and this collaboration marks a significant milestone. In China, we have successfully provided smart home services to more than 260 million homes. We can bring this rich experience to Thailand, leveraging True’s strong local customer insights. We are confident that this partnership will not only deliver enhanced intelligent home experiences but also contribute to the digital transformation of households across Thailand. Together, we look forward to inspiring smarter living.”
Leo Yu, Chief Executive Officer of T3 Technolog, said, “As the leading AIoT technology integrator, T3’s mission is to bring together connectivity, AI capabilities, and smart device ecosystems into one seamless experience. By combining the strengths of TrueX’s leadership, China Mobile and Tuya’s IoT ecosystem, and T3’s strengths in AIOT platform development and integration, we believe that we can bring the greatest service into Thailand – for Thai people and Thai families.”
Ross Luo, General Manager of Asia Pacific Region of Tuya Smart, said: “We have always been committed to providing an open and neutral AI developer platform that empowers developers to build smarter lifestyles. Our collaboration with True Digital Group, China Mobile International and T3 Technology will effectively combine the strengths of all parties in product innovation, technical services, and ecosystem development, further enhancing our market influence and industry leadership in the global smart home sector.”
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