Central Department Store, in collaboration with the Embassy of Italy in Thailand and the Italian Trade Agency (ITA), is set to host ‘Central Dolce Italia,’ an exclusive showcase of premier Italian brands. This annual event, now in its third year, solidifies Central’s position as a leading global fashion and lifestyle destination, bringing the “Made in Italy” experience to the heart of Bangkok.
Under the theme ‘A Celebration of Italian Excellence,’ the event will feature over 72 curated brands across fashion, beauty, and lifestyle. The concept evokes a charming Italian seaside town, with pop-up booths styled as Italian ships carrying premium goods. This year, for the first time, Central is expanding the event to regional locations, including Central Chiangmai and Central Phuket.
“This collaboration reflects ITA’s commitment to promoting Italian goods in Thailand,” said Paola Guida, Italian Trade Commissioner. “We aim to connect Thai customers with world-class brands and create an authentic Italian experience, stimulating spending in premium categories like fashion, eyewear, and home décor.”
Tapida Norpanlob, Omnichannel Merchandising Director of Central Department Store Group, highlighted the event’s role in reinforcing Central’s leadership. “This is more than a showcase; it’s a strategic move to position Thailand as a global shopping destination,” she said. Citing a 79% increase in its Italian brand portfolio in 2024, Central is adding top-tier names like Miu Miu, Gucci, and Prada, as well as introducing five new Italian brands exclusively to the Thai market. This expansion is designed to meet the growing demand for luxury goods, with imports from Italy in this segment growing at an average annual rate of 45.7% between 2021 and 2024.
At the event, discover an exceptional line-up of Italian brands spanning every category — from fashion and beauty to home décor — presented in the following segments:
- Central exclusives: Moschino Kids, EA7, Emporio Armani Men Underwear, Emporio Armani Women Underwear, Emporio Armani Junior
- Renowned brands: Versace Underwear, Versace Kids, The Attico, Sergio Rossi, C.P. Company, Barrow, Giorgio Armani, Bitossi Home
- Fashion brands: Furla, Coccinelle, Weekend Max Mara, Emilio Pucci, Emporio Armani, Armani Exchange, Missoni, Tod’s, Diesel, Versace, Dolce&Gabbana, Fendi, Prada, Bottega Veneta, Gucci, Miu Miu, Giuseppe Zanotti, René Caovilla, Luigi Batani, Maurizio, Doucals
- Homeware brands: Dr. Vranjes, Bialetti, Ballarini, Bormioli, Abert, Flonal, Pedrini, Alessi, Broggi, RCR
- Appliance brands: De’Longhi, SMEG, Gaggia, Illy
- Beauty brands: Gucci Beauty, Prada Beauty, Valentino Beauty, D&G, Versace, Bvlgari, Moschino, Diesel, Ferragamo, Xerjoff
- Eyewear brands: Gucci, Prada, Dolce&Gabbana, Fendi, Versace, Miu Miu, Emporio Armani, Ferrari Cavallino, Brunello Cucinelli
Mark your calendar for 3 September and experience a spectacular fashion show featuring Barrow, C.P. Company, Diesel, Emilio Pucci, Emporio Armani, Emporio Armani Junior, Missoni, Moschino Kids, Pierre-Louis Mascia, Versace Kids, and Weekend MaxMara, along with makeup artistry from Armani Beauty and Gucci Beauty. Guests can further indulge in the event’s atmosphere with fine wines from Tops Wine Cellar, savor Malfy Gin from Italy, and enjoy cold-brew coffee served by De’Longhi.
Enjoy a host of engaging activities — from workshops, crafts, food, and lifestyle showcases to the debut of the special A TASTE OF LA DOLCE VITA experience! Taking place for the first time at Luxe Galerie, 1st floor, Central Chidlom, from 3 to 7 September 2025, the event invites shoppers to immerse themselves in the flavors of Italy in an elegant setting at the heart of Bangkok. Guests can savour fine wines and premium beverages from Italy, complimentary throughout the event, and should not miss the Mozza Happy Hour, serving refreshing Italian flavours from 5.00 – 8.00 pm. Also on offer is the exclusive Italiano Americano menu from %Arabica Bar, crafted especially for this occasion and available from 5.00 – 10.00 pm. Throughout September, Central Chidlom will continue to present a one-of-a-kind experience that blends fashion, beauty, lifestyle, and world-class flavours all in one place — featuring everything from exclusive workshops and live music performances to special menus and premium services from leading global brands.
Embark on a new journey of discovering premium Italian products, explore the latest fashion trends from leading brands, and indulge in exclusive activities that combine both excitement and sophistication at Central Dolce Italia. The event will be held across three key locations nationwide — kicking off in Bangkok at Central Chidlom from 3 – 30 September 2025, followed by Dolce Italia in the North at Central Chiangmai from 10 – 16 October 2025, and concluding in the South at Central Phuket from 24 – 31 October 2025.
Special Offer! When you shop participating Italian brands at the event and spend 10,000 Baht or more (or as per specified conditions), receive a premium espresso cup set. Spend 5,000 Baht and receive an exclusive Dolce Italia tote bag — the perfect keepsake to complete your Italian-style experience. This promotion runs from 3 September – 31 October 2025. Enjoy the convenience of shopping through all online channels, including the CENTRAL APP, www.central.co.th, Central Chat & Shop via LINE @centralofficial
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