AIS has partnered with the National Football League (NFL), securing exclusive rights as the official broadcaster in Thailand. The agreement brings every major NFL game to Thai audiences legally through the AIS PLAY platform.
This collaboration reinforces AIS’s position as a leading digital platform for sports and entertainment and is aimed at expanding the American football fanbase in Thailand. The partnership leverages the power of AIS’s extensive mobile and fixed broadband networks to deliver a seamless viewing experience.
A Strategic Move to Grow the Fanbase
Pratthana Leelapanang, Deputy Chief Executive Officer and Chief Operating Officer at AIS, stated that the partnership with the NFL is a significant step in enhancing AIS PLAY‘s content offerings. He highlighted that it will make world-class American football competitions more accessible to Thai sports fans.
Brett Gosper, Head of Europe and APAC at the NFL, expressed excitement about the partnership, calling it a key moment in the league’s global expansion efforts to grow its fanbase in the region.
Super Bowl LX and Full Season Coverage on AIS PLAY
Thai fans can watch all 32 teams compete in the 2025 NFL season, which runs from September through January. The season will conclude with Super Bowl LX on February 8, 2026, at Levi’s Stadium in California.
AIS customers can access all games live on AIS PLAY, which is available on smartphones, tablets, and smart TVs, ensuring a premium viewing experience on any device.
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