Ajinomoto Co., (Thailand) Ltd. recently unveiled its 2025 business plan aimed at stimulating the Thai economy. The plan is built on three key strategic pillars to win the hearts of the new generation: 1) Expanding growth and market reach; 2) Promoting well-being among Thais and athletes; and 3) Optimizing FarmAI technology to reduce carbon emissions and drive sustainability, allto support long-term growth.
Ichiro Sakakura, President of Ajinomoto Co., (Thailand) Ltd., said, “Over the past year, the food industry has faced challenges, including inflation, shifts in consumer spending behavior, and a transition toward ESG values. At Ajinomoto, we’ve responded by adapting our approach and elevating our business to better resonate with the new generation. By promoting health and nutrition through ‘AminoScience,’ our core expertise, we are helping shape a new era for the food industry. In 2024, Ajinomoto achieved operating results exceeding 32,663 million baht, placing us as the sixth-largest food manufacturing group in Thailand.”
Sakakura announced the company’s strategic direction for the year, outlining a plan to drive business growth through three core strategies:
- Market Expansion and Growth: Ajinomoto is enhancing the performance of existing products and introducing new innovations aligned with the “Eat Well, Live Well.” lifestyle. Seasoning products, including AJI-NO-MOTO®, focus on making everyday cooking more delicious and enjoyable, while also supporting better well-being. Reenergize Birdy® Coffee and connecting more with the younger generation. In the frozen food category, Ajinomoto plans to introduce more Japanese-Style Frozen Foods together with Ready-to-eat meal products, offering quick, easy, and healthy options designed for busy young people who want to save time without compromising on health. The company is also developing amino acid supplements under the “AminoScience” expertise to meet the needs of diverse lifestyles, from sports enthusiasts to those focused on general well-being. On the service side, Ajinomoto is expanding the
“i-LiveWell” application, an AI Well-being Platform, to connect health with wealth by partnering with banks, insurance providers, health coaches, and telemedicine services. - Promote Well-Being Among Thais and Athletes: Ajinomoto will continue its commitment to the Thailand Victory Project, now entering in its seventh year, in the lead-up to the 2025 SEA Games. Leveraging its expertise in sports nutrition and “AminoScience” strength, Ajinomoto continues its long-standing efforts from Japan to Thailand through the Winning Meals® Kachimeshi program, a carefully designed nutrition plan complemented by its amino acid-rich “aminoVITAL” products. Additionally, the company will renovate the Ajinomoto Victory Canteen to provide athletes with nutritious, well-balanced meals in a dedicated space that supports their health and peak performance.
- FarmAI Technology Optimization to Reduce Carbon Emissions and Drive Sustainability: Ajinomoto is committed to reducing carbon emissions and increasing traceability by approximately 45,000 tons, or around 30%, through its “Thai Farmer Better Life Partner” project. A key tool in this initiative is the FarmAI application, designed to enhance operational traceability and improve ecosystem efficiency. The company is also advancing its Ajinomoto FD Green one-stop service model, which focuses on building a comprehensive agricultural network in collaboration with partners. By integrating advanced technologies to modernize agriculture, the initiative seeks to improve productivity, support cassava and coffee farmers with practical knowledge, and contribute to a more sustainable agricultural in line with Scope 3 emissions targets.
“With these three key approaches, we’re confident that Ajinomoto will achieve its goal of supporting the well-being of Thais through better nutrition. By harnessing innovations that align with the lifestyles of consumers, while operating responsibly to reduce carbon emissions, we aim to improve both the quality of life for Thais and the health of the environment as we move forward together sustainably,” said Sakakura.
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