SCG, SIAM KUBOTA Corporation Company Limited, and Kubota Corporation (Japan), have jointly established KasetInno Company Limited, which delivers the concept “Design your agri-world for all possibilities,” with the vision of becoming an integrated agro-innovation leader, advancing smart farming and ultimately elevating Thailand’s agriculture to the global level through an agro-innovation service platform that answers farming needs and offers easy access to agriculture to those interested in order to further enhance opportunities for business growth and strengthen Thailand’s agricultural sector as well as improve the quality of life for farmers in a sustainable way.
Nantaporn Angsukulthorn, Managing Director, KasetInno Co., Ltd., stated that in the ever-shifting landscape of the world today, innovation and technology have become vital in achieving advancements across various sectors, including agriculture. To effectively respond to the needs of aspiring smart farmers, three leading organizations are putting their strengths together: SCG – an organization that constantly innovates to address the needs of customers and society and environmental issues; SIAM KUBOTA Corporation Company Limited and Kubota Corporation (Japan) – leaders in innovative and farming machinery for the future and efficient IoT technology, with the goal of enhancing product and service development capabilities and generating new business models in the future to cater to more diverse lifestyles in response to major trends, such as food security, and the COVID-19 pandemic, which has prompted a number of people to return to their hometowns to take up farming and spur interest in agriculture among urban people.
In advancing smart farming, it is also necessary to have the cooperation of partners from diverse fields of expertise in order to improve agility and business capabilities. Recognizing the importance of strengthening and elevating Thailand’s agricultural industry in a sustainable manner, the three partners have joined hands to launch KasetInno Company Limited with a registered capital of THB 70 million, with SCG owning a 51% stake, SIAM KUBOTA holding 25%, and Kubota Japan owning 24%.
KasetInno’s products and services fall under two umbrellas.
- KasetInno Solutions, which comprises Farm Design, Farm Development, and Farm Care. This component caters primarily not only to those without prior experience but interested in taking up farming, as the services can help cushion beginners against risk, but also to urban people or those with vacant land, agricultural business organizations seeking farming management knowledge and innovation to enhance their efficiency, as well as professional farmers and the new generation of farmers who already have existing agricultural areas but are in need of an integrated management system and cutting-edge farming technology for greater convenience and efficiency.
- Farm & Machinery Management Platform, a farm and machinery management system that helps maximize efficiency through various applications. These include K-iField application, a farm management system with capabilities for logging essential data on cultivation, managing revenue, exchanging knowledge among fellow farmers, and assessing plant health; Ki-Q Application, an agricultural machinery management application that helps contractors schedule their jobs and manage their expenses; KIN RENT, which provides agricultural machinery leasing services and caters to beginners who are not ready to invest in agricultural machines; and KIN MATCH, which matches agricultural machinery with professional driver, thus helping to optimize farm management and machinery utilization.
The second component is KasetInno Market, which includes platforms for the sale of farming products, equipment, and agricultural produce, consisting of two sub-components.
- E-commerce platform KasetInno Market, where agricultural products from farmers in the network are sold under the brand KasetSook, with the intention of helping farmers distribute safe high-quality products and assisting them with cost management and adding value to their products to enhance their competitiveness in the premium agricultural product market. This platform also features products of other brands from farmers in the network.
- KUBOTA Store, a platform that sells KUBOTA parts and other farming equipment.
Nantaporn Angsukulthorn added, “We place great importance on servicing and developing agro-innovations, with emphasis on planning and the application of tools to the management of agricultural business, as well as offer experts who are ready to provide consultation to cater to those interested in entering this business. Our marketing plans seek to fulfill the needs of our customers through a comprehensive range of services that offers value and is suitable for each customer group as well as through efficient online communication.
The customer base of KasetInno, is not restricted to only farmers but also includes those who see new opportunities with the world of agriculture. We thus seek to expand the professional capabilities of our customers towards smart farming, using the concept ‘design your agri-world for all possibilities’ through platforms that provide agro-innovation services.
This is in line with changes in modern agriculture, which has been growing continuously, and will give farmers opportunities to generate steady income and elevate their quality of life. As for the goals and business plans for the future, we will be joining forces with our partners to expand the business to cater a full range of farming-related needs and collaborate with Government and Private sectors to support projects that increase income and enhance the quality of life for farmers across the country, so as to augment their competitiveness and elevate Thailand’s agricultural industries for steady and sustainable growth.
