At THAIFEX – Anuga Asia 2024, MK Restaurant Group Public Company Limited, or MK Group, is unveiling a remarkable showcase of its diverse affiliated businesses for the first time. The booth presents comprehensive ‘All Food Supply Chain Solutions’ tailored to meet the demands of every type of business, spanning B2B, retail, and export markets. This initiative opens new opportunities for investors, partners, entrepreneurs, and interested parties to engage in stable and sustainable growth, further solidifying MK Group’s popularity and leadership role in Thailand’s chain restaurant industry.
Rit Thirakomen, Chairman and Chief Executive Officer of MK Restaurant Group Public Company Limited, shared, “This year’s MK Group booth will not only embody our vision of ‘Nourish Happiness in Every Family’ as the proprietor of beloved restaurant brands, but also highlight our extensive business potential that extends beyond the restaurant chain to encompass the entire food industry value chain, as well as other ventures both domestically and internationally. For the first time, attendees will experience MK Group’s new business units, featuring key highlights such as opening up partnerships to expand Thai restaurant brand franchises globally, introducing innovative health products, and offering complete logistics services for diverse businesses. This demonstrates that MK Group’s operations today transcend the restaurant chain model.”
The expansion into new businesses leverages MK Group’s extensive experience and expertise in the food industry, offering attractive growth opportunities for those interested in joining this venture.
Thai Restaurant Franchise Ready for Global Markets
This initiative provides an opportunity for those aspiring to own a Thai restaurant business abroad. The International Franchise Unit of MK Group is ready to welcome partners to collaborate in expanding our global presence. MK Group will support every phase, including planning, training, and sourcing raw materials, to uphold the quality and service standards synonymous with the original MK Restaurants, Thailand’s premier Suki brand, and Laem Charoen Seafood Restaurant, a venerable Thai seafood brand. Prospective partners can trust in the strength and growth potential of these esteemed brands.
One-Stop Logistics Services for Comprehensive Business Solutions
Efficient logistics are a cornerstone of business growth. Leveraging extensive experience in the food industry, MK Group has partnered with Senko Group Holding, Japan’s logistics leader with over 100 years of expertise in cold storage logistics. This collaboration has given rise to M-Senko Logistics, a provider of one-stop logistics services for diverse businesses, including both food and non-food items. Expertise in cold-chain logistics transportation across Thailand is a key feature, with a fleet of temperature-controlled vehicles of varying sizes, state-of-the-art warehouse services with automated storage and retrieval systems, and strategically located distribution centers near airports and seaports. These facilities support comprehensive forwarding, importing, and exporting needs. Real-time transportation tracking adheres to international standards, with land, sea, and air transport options available across Asia, Europe, and the United States.
Health Products: Promoting Well-Being and Supporting Thai Farmers
To cater to the growing health-conscious consumer base, Mark One Innovation Center, the manufacturer and distributor of MK Wellness products, offers medical and health products that benefit both Thai consumers and farmers. Prospective representatives are invited to tap into these markets internationally. An array of health products, including UHT milk, Memberry milk tablets, MK Memplus and Fiber Plus dietary supplements, gummy vitamins, and MK crispy ready-to-eat vegetables, totaling over 30 items, are available. These products are distributed in convenience stores, supermarkets, and leading department stores, with international export plans in place. The Innovation Center, collaborating with Khon Kaen University, the University of Tennessee, USA, and the Institute of Health and Sports Sciences of the University of Tsukuba, Japan, ensures that all products meet international standards, making them ready for global distribution and promoting well-being through quality nutrition meals.
Authentic Thai Flavor Sauce Captivates Global Palates
MK Suki Sauce, the original Thai sauce of MK Restaurants, has evolved into a bottled product renowned for its quality—free from MSG, artificial colors, and preservatives—and boasting a shelf life of one year if unopened. This product allows consumers to enjoy MK sauce with various meals anytime, anywhere, extending happiness beyond the restaurant. Following its launch, it has been distributed across all MK stores and convenience stores throughout Thailand and is now poised for export to Korea, England, Canada, and the United States, with plans to expand to additional markets worldwide. The company also targets the HORECA business sector to introduce authentic Thai dipping sauces into global culinary settings.
In addition, MK Group has further extended its success and expertise in the food industry through two additional business groups. The OEM/ODM services under IFS Company are designed for entrepreneurs seeking comprehensive food supply solutions. These services encompass a wide range of food products, including dumplings, battered and fried items, dim sum, noodles, and other customized offerings tailored to customer needs. IFS provides an all-encompassing suite of food solutions, from advisory services and product design to manufacturing, packaging, quality analysis and testing, food registration, and logistics.
Complementing these services is MK Food Service, which offers premium ready-to-eat meals from a central kitchen that adheres to international standards. This service caters to large corporate clients, airlines, hospitals, schools, and similar organizations, ensuring reliable and delicious food solutions. MK Food Service guarantees the highest standards of quality, from the careful selection of premium raw materials to the utilization of modern technology in the production process and strict quality control measures, reflecting MK Group’s extensive expertise in the food industry.
“With over 63 years of experience and expertise in the food industry and a diverse portfolio of restaurant brands that have long captivated consumers, we are poised to advance to the next level by delivering comprehensive ‘all food supply chain solutions’ and expanding into new high-quality products and services. Our goal is to strengthen growth potential both domestically and internationally. We remain committed to continuous development, fostering stable and sustainable growth in collaboration with allies, partners, and entrepreneurs of all sizes,” Rit concluded.
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