PTT Oil and Retail Business Public Company Limited (OR) has announced the appointment of M.L. Peekthong Thongyai as its new Chief Executive Officer. Thongyai outlined his vision for OR, focusing on three core missions: Seamless Mobility, All Lifestyles, and Global Market, with digital technology and innovation as the driving forces. His strategy aims to solidify Thailand’s position as a leading regional oil hub through integrated infrastructure development, guided by the principle of “They Grow, We Grow,” emphasizing sustainable mutual growth.
In his inaugural address, Peekthong Thongyai reaffirmed OR’s commitment to “Empowering All toward Inclusive Growth” and the continued evolution of its SDG-driven initiatives. These initiatives focus on:
- S (Small): Creating opportunities for small and local entrepreneurs.
- D (Diversified): Expanding investments across diverse sectors to strengthen core operations.
- G (Green): Prioritizing environmental sustainability, including achieving carbon neutrality by 2030 and Net Zero by 2050. OR’s existing green initiatives include the Thaidet project, Café Amazon for Chance, and Solar Roof installations at PTT Stations.
OR is leveraging Digitalization & Innovation to enhance operational strength. The company has already implemented the SAP S/4 HANA system and developed a Control Tower Dashboard for optimized management and decision-making.
Key Strategic Focus Areas:
- Seamless Mobility: Expanding its service station network, improving infrastructure, and transitioning to alternative energy sources like EV Station PluZ and solar energy solutions, shifting from a fossil-based to a new energy-based approach under its “Thailand’s Mobility Partner” strategy.
- All Lifestyles: Strengthening the Café Amazon value chain, exploring F&B investment opportunities, and evaluating expansion into sectors like Health & Wellness.
- Global Market: Prioritizing investments in high-potential international markets and strengthening its infrastructure footprint abroad.
OR will drive Thailand’s transformation into a regional oil hub through strategic investments in comprehensive infrastructure, connecting international oil networks, and fostering a robust business ecosystem.
“In this era of rapid change, success requires building internal strength while driving growth across business, society, and the environment,” said Thongyai. “The ‘They grow, We grow’ philosophy will cultivate trust and open communication, exemplified by initiatives like the “CEO on tour” project, engaging all stakeholders, including government agencies, employees, partners, investors, and the media.”
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