According to Dusit Poll conducted in December 2020, the Covid-19 pandemic has caused Thai consumers to increasingly prioritize their health by 68%, with 89% focused on protection from Covid-19.
AIS has been giving customer privilege service related to health, beauty and wellbeing since 2020. By average, the monthly active users this kind of privileges, AIS Telemedicine services, increased by 250%.
Therefore, AIS this year expanded its health service through has brought on board a greater variety of healthcare partners under the concept, “Good Health the New Way”, to centralize all health-related services and privileges in a single channel.
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Bussaya Satirapipatkul, Head of Customer & Service Management at AIS said that ‘Good Health the New Way’, giving privileges to AIS and AIS Fibre customers covering all healthcare-related matters in a single channel. These range from self-care products, remote treatments and pharmacy privileges to insurance against reactions to Covid-19 vaccines.
The my AIS Application is designed to provide all services and privileges at a single channel. Privileges are divided into 5 core categories included food and beverage, shopping, entertainment, lifestyle and health and beauty. Redemption of privileges via the app has increaded 460% from the previous quater.
The healthcare privilleges are in three key aspects included telemedicine services, pharmacie, and insurance.
Telemedicine services are a new dimension of healthcare empowering customers to consult doctors over the AIS 5G phone network. The customer can get advice and diagnoses from the comfort of their own home and avoid a hospital visit, complete with a home delivery service for medications.
The service both saves time and reduces travel risks. A 2020 McKinsey report, ‘Healthcare Systems & Services’, found that demand for Telemedicine during the Covid-19 pandemic grew by as much as 76% in the USA.
In Thailand, the average monthly rate of customers exercising their entitlement to Telemedicine increased by 250% on last year.
AIS is the first operator making partnerships to enable Telemedicine service, working with 6 leading Thai hospital groups: Bangkok Hospital Headquarters, Bamrungrad Hospital, Phyathai Hospital, Praram 9 Hospital, Samitivej Hospital and BDMS Wellness Clinic.
The system also includes 2 online health platforms, Doctor A to Z and Dr. Raksa. Serenade customers may use the Telemedicine service for free for up to two consultations per year, while AIS and AIS Fibre customers can use the service for a starting price of 150 baht, and claim the privilege from 1 May to 31 December 2021.
Privileges from 350 leading pharmacies nationwide, this is a link-up with 5 leading pharmacy brands including Bangkok Drugstore, FASCINO, iCARE, Pharmax, Sharmble and Vitamin Club – between them operating over 350 pharmacies in both Bangkok and other provinces.
Customers receive a discount of up to 60 baht by redeeming 100 AIS Points between 20 June and 30 September 2021.
Health insurance is to relief worries about vaccination. AIS has joined Bangkok Insurance for the privilege of insurance against adverse reaction to Covid-19 vaccines, with an insured amount of up to Bt500,000 for hospitalization in the event of in-patient treatment for any adverse reaction to vaccines for Covid-19.
This comes with a maximum single pay-out of Bt50,000 starting at only 39 AIS Points redeemed, from 1 July to 30 September 2021.
There are also Home Healthcare Service privileges for customers which include blood tests, bulk vaccination and hospital services such as Covid-19 test, basic health checkup and health prevention and recovery services, from Bangkok Hospital Headquarters, Bamrungrad Hospital, Phyathai Hospital, Praram 9 Hospital, Vimut Hospital and BDMS Wellness Clinic.
AIS and AIS Fibre customers receive discounts of up to 50% on service charges, and special discounts of up to 70% on herbal health supplements, or hygienic and disinfectant products keeping Covid-19 in check.
These include products from The Healthy Aging, Besuto12 handwash gel, proven to protect against Covid-19, H1N1 and Hand, foot and mouth disease, and CHAME’ skin cleansing products with extracts of aloe vera and collagen. All of these privileges can be accessed from the myAIS Application.
“These most clearly meet the needs of a new generation which is conscious about health, of both themselves and their families in the new normal. Most crucially, it is another channel connecting, assisting and giving opportunities for Thai people to access healthcare services with digital technology, in line with the AIS mission to be a Digital Life Service Provider,” said Bussaya.
