Stiebel Eltron Asia, has announced strong financial results for 2024, with sales surpassing one billion baht, marking another milestone in the company’s 100-year legacy.
Looking ahead to 2025, the company is set to build on its continued success by aligning with the latest consumer trends, prioritizing product quality and environmental sustainability. Key initiatives include upgrading its manufacturing standards to ISO 14001 certification, promoting eco-friendly product innovations, launching new product series tailored to diverse household needs, and delivering seamless, integrated customer experience across both B2B and B2C segments. With this comprehensive strategy, the company is well-positioned to maintain its leadership in the water heating and solutions market while driving sustainable growth in the years to come.
Roland Hoehn, Managing Director of Stiebel Eltron Asia Co Ltd, stated, “The year 2024 was monumental for Stiebel Eltron, marking a century of technological advancements in convenience-driven solutions that prioritize safety standards and environmental sustainability for consumers worldwide. Over the past year, our operations in Thailand have implemented a diverse range of strategies, including the ‘100 Years of Trust’ marketing campaign, which highlighted the brand’s quality and reliability, as well as special promotions to make high-quality products more accessible to customers.
Additionally, we introduced new water heaters and water filtration to meet the latest consumer demands. These efforts have been tailored to both our key B2C customer base, which accounts for 80% of our market share, and our B2B business clientele, representing 20%. Through these strategic initiatives, Stiebel Eltron has maintained its position as the No. 1 water heater brand in Thailand, achieving over one billion baht in total revenue for the 2024 fiscal year—a 10% increase from the previous year, reflecting strong demand and continued market growth in Thailand.”
To align with evolving Thai consumer preferences where value and after-sales service are key factors in purchasing home convenience products, alongside a growing emphasis on eco-friendly solutions, Stiebel Eltron has outlined three strategic initiatives to accelerate sustainable business growth across both B2B and B2C segments, including:
- Advancing environmental standards for sustainable operations: This year, the company aims to achieve ISO 14001 certification to enhance its factory environmental management system at the Bangpa-In Industrial Estate facility. The company is also ramping up its commitment to renewable energy solutions, focusing on heat pumps as a primary option for B2B clients, particularly hotels and real estate businesses seeking high-efficiency energy solutions that reduce operational costs while aligning with sustainable development goals. The company is also introducing the VLR 70 S air ventilation unit, a renewable energy product designed to increase indoor oxygen levels, filter dust and pollutants, and reduce mold and humidity in households, catering to the rising demand for health-conscious home solutions.
- Expanding water heater products for every lifestyle: Stiebel Eltron is set to launch a new range of water heaters to suit various household types, from detached homes to condominiums. The focus will be on sleek, modern aesthetics, energy efficiency, durability, and user-friendly operation.
- Elevating customer experience across sales and service channels: This includes revamping exhibition booths to provide a more immersive Brand Experience, allowing customers to interact with products firsthand; expanding home installation and professional maintenance services, ensuring expert support beyond the point of purchase, and introducing an E-Warranty system, enabling customers to register product warranties online, providing greater convenience and streamlined after-sales support.
“Stiebel Eltron remains committed to reinforcing its position as the No.1 brand in water heaters and water solutions in Thailand. With our robust strategies and German engineering expertise, we are well-equipped to drive sustainable business growth while continuously innovating to enhance convenience for every household. At the same time, we are dedicated to raising industry standards and promoting long-term environmental sustainability,” concluded Hoehn.
Grab appoints Chantsuda Thananitayaudom as Country Head of Grab Thailand
BCP announces business restructuring to enhance efficiency and operational flexibility
