LINE Thailand has officially launched LINE GIFT, a new service designed to transform everyday conversations into heartfelt moments of giving. With the concept “Feelings, Clearer Than Ever” LINE GIFT introduces a new e-gifting culture that integrates seamlessly into daily life. More than just a gifting tool, LINE GIFT allows users to express care, gratitude, and support in a modern, effortless way, bringing emotions to life beyond what words can say. The launch marks another significant step in LINE’s evolution from a messaging application to a Life Platform, that not only connects people through text but also enhances human relationships with meaningful interactions.
Born out of a deep understanding of Thai users’ behavior, LINE GIFT addresses the desire to express emotions not only during special occasions but in the moments that matter every day. Gifting becomes a natural form of communication—an unspoken “thank you,” a silent “I’m thinking of you,” or a timely “you’ve got this.” This trend is particularly resonant among young working adults aged 26–35, a key demographic known for their purchasing power, diverse social roles, and familiarity with gift-giving as an intrinsic part of Thai culture.
Yet, despite good intentions, the act of giving is often hindered by practical barriers—such as uncertainty in choosing the right gift, time constraints, hesitation to ask for someone’s address, or physical distance. LINE GIFT was created to overcome these hurdles, offering a thoughtful, intuitive, and seamless experience that aligns with how Thai people already use LINE in their daily lives.
Jirat Watanakarin, Head of LINE GIFT, said “Our user research shows that Thai people value the emotional meaning behind a gift. Nearly 90% of gifts are given during everyday moments, not just on special occasions because people want to express appreciation, affection, or encouragement. The concept of ‘Feelings, Clearer Than Ever’ responds to this genuine need to communicate heartfelt emotions, especially when words alone aren’t enough. In a country where LINE plays a key role in daily communication, we believe LINE GIFT will elevate the way people express themselves encouraging users to share their feelings more naturally through gifting and transforming ordinary chats into meaningful moments.”
LINE GIFT is now available, offering a curated selection of popular gifts from well-known brands, covering everything from food and beverage brands to lifestyle brands, including Starbucks, Central Department Store, Robinson, TOPS, The Mall Group, Dairy Queen, Swensen’s, Burger King, Bonchon, After You, Loft, Let’s Relax, LINE MAN, and many more. Users can choose between digital e-vouchers, which can be sent instantly via LINE chat, or have physical gifts delivered to the recipient without needing to know their address. Personalized messages or greeting cards can be added to each gift. The platform also includes a “Wishlist” feature, allowing recipients to pre-select their desired items, and a “Scheduled Send” feature, so users never miss an important occasion like a birthday or anniversary. With LINE GIFT, gift-giving is no longer limited to festive seasons or special events. Instead, it becomes a new form of everyday interaction simple as a text message, but far more meaningful.
The launch of LINE GIFT reinforces LINE Thailand’s broader vision to elevate its platform from a communication tool to a central part of daily relationships. By enabling spontaneous, thoughtful gifting in everyday moments, LINE aims to foster a modern culture of giving that removes the need to wait for holidays and makes every moment count. In the digital era, giving is no longer just about the gift—it’s about creating lasting emotional connections, every day, for everyone.
Getting started is easy. Open a LINE chat, tap the “+” icon, select “LINE GIFT,” choose a gift, add a message or card, and send it instantly. It’s time to turn your everyday conversations into meaningful moments because with LINE GIFT, feelings are now made clear.
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