HMD Global, licensed to sell smartphones, featurephones and accessories under the Nokia brand, has launched the Nokia G50, Nokia’s first 5G smartphone supporting every 5G waveband in Thailand.
With no waiting or pre-ordering, Nokia G50 will go on sale across the country this October 5.
The new 5G smartphone is powered by Qualcomm’s Snapdragon 480 5G chipset, features a 6.82-inch HD+ display, the latest version of Android with support for Android 12 as well as future updates, and every Google Mobile Service.
- UOB to invest $500m to ramp up digital capabilities across ASEAN
- UNIQLO Thailand celebrates 10th anniversary
YAS, the official distributor of Nokia mobile phones, has set a target of 50% Nokia mobile distribution growth in 2021 by expanding its customer base among the younger generation and the tech-savvy through extra sales channels.
HMD also has a partnership with TRUE 5G, the first and only network that is faster, stronger and covers every waveband. Exclusive privileges only for TRUE customers buying a Nokia G50 5G smartphone include the 12-month 5G Ultra Max Speed Plus package for Bt1,399, with the handset itself costing only Bgt1,590.
Other privileges are available from October 5, 2021 onward at every branch of TRUE shop and the online channels. The campaign keeps payment plans flexible serving flexible spending, highlights high-quality products, and accessible prices under the concept of “Love it. Trust it. Keep it.” so as to unlock consumers to access into 5G smartphones more.
Paradorn Ramaboot, Business Manager, HMD Global, said that HMD would launch the Nokia G50, Nokia’s first 5G smartphone in Thailand from October 5, 2021 onward, after the official global launch worldwide on 22 September 2021, without waiting or pre-orders.
The phone runs the latest Android with support for Android 12 and future version upgrades, and provides glitch-free Google Mobile Service. The handset has the distinctive Nokia identity of value specs and robust battery at an affordable price.
The Nokia G50 5G smartphone is being launched with four marketing strategies in Thailand which will ramp up towards the year-end as follows: 1. Product categorize to serve a wide range of needs clearly 2. Expand distribution channels 3. After-sales service highlighting reassurance and good impressions and 4. Partnership groups: strong distributors and ready to expand the market in every channel. The key vision is to be in customer minds under the concept of “Love it. Trust it. Keep it.”
HMD has worked with experienced distributor YA Sales and Services Co Ltd (YAS) to bring Nokia phones to Thai consumers via both traditional storefronts and e-commerce platforms. New channels are planned in the future under HMD’s distribution strategy. Exclusive distribution partnerships include the current collaboration with TRUE 5G to sell Nokia G50.
“TRUE 5G is equipped with the sales channels and nationwide Smart Network to support Thai consumers’ digital lifestyles in the New Normal, whether Working from Home (WFH), Learning from Home or making online transactions on the go. TRUE 5G also courts the younger generation and the tech-savvy, and maintains distribution channels with both online and offline potential. These will ensure the Nokia G50 meets the needs of digital lifestyles, to expand product distribution by 50% in 2021. TRUE 5G supports the Nokia G50 as another alternative quality 5G smartphone from Finland at a more affordable price,” said Paradorn
Prapaprot Puprasert, Managing Director, YA Sales & Services Co., Ltd. (YAS), a unit of Benchachinda Group, the official distributor of Nokia smartphones, feature phones and accessories, said that YAS has collaborated with HMD for over three years as Nokia distributor selling Nokia phones through 3,000 nationwide retailers and modern trade stores such as Big C, Supermarket, TG Fone, as well as Online Marketplace channels such as Shopee, Lazada and JD Central.
With its finger on the pulse of the consumer market, YAS is looking at the potential of 5G, which now covers the country, to reach new generation customers. Efficient nationwide 5G Networks such as TRUE 5G will stimulate the 5G smartphone market in the last quarter, to increase sales of Nokia phones by 50% year on year. Thailand’s 5G smartphone market is forecast to grow 42% in 2021.
Parinya Pongsin, Product Manager, HMD Global, revealed that the Nokia G50 is the latest smartphone in Nokia’s G series product line. It boasts a 6.82-inch HD+ display, perfect for both photos and video. The AI camera setup has three lenses with a resolution of 48 MP. Media can be quickly shared on the 5G Network with Snapdragon 480 5G chipset from Qualcomm.
Nokia G50 runs the latest Android with support for Android 12 and future versions, a minimum 3 years of monthly security updates, and battery life of 2 days in standby mode. It can be recharged rapidly with an 18W adapter, and the wide screen makes it most suited for playing games and watching videos, with the best user experience on 5G.
It is also bundled with Spotify, a music app for the entertainment of Nokia G50 users with 17 million songs and 2.9 million podcasts available for free. Users can also be reassured of no malware, as ExpressVPN has a free 30-day trial on the Nokia G50. The Nokia G50 goes on sale in Thailand in the ocean blue color and memory of 6/128 GB.
True 5G is the first and only Network in Thailand which is quicker and stronger, with every waveband covering the whole country. Superior speed of the TRUE 5G network has been guaranteed by nPerf for five consecutive years, to guarantee the best user experience on the Nokia G50 smartphone. Special offers exclusive to TRUE customers include Nokia G50 starting at only Bt1,590 when applying for the 12-month 5G Ultra Max Speed Plus package for Bt1,399, no pre-payment For existing TrueMove H customers with 12-month age of usage or more.
Other privileges include Free! TRUE Premier League 2021/22 season, with a package of Bt1,199 upwards, plus free Internet to watch unlimited Netflix for 12 months when apply for the Bt699-up package (not including Netflix monthly charge). Get the Nokia G50 from October 5, 2021 onward at every branch of TRUE shop, and online channels www.truemoveh.com/onlinestore and LINE @Truestore. Inquire for more details at TRUE Call Center 1242 or https://truemoveh.truecorp.co.th/
